Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the company’s website still lists other countries where the product is available. The company, located in Canada, markets Puff Bar as an electronic cigarette which you can use as being a regular cigarette. The only real difference is that when you light Puff Bar, it mimics the appearance and feel of a genuine cigarette. In fact, some consumers have compared the puffing action of the merchandise to that of a cigarette, and smokers around the globe have embraced the new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the web site still lists several countries where the product is not available. On the list of countries list is the U.S., where the product is specifically directed at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. In line with the website, you can find no plans to release the product in the U.S., though it podsmall.com remains the goal of the business to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole had been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to create the e cigarette, which are Smaxx and Vapro. Because the Puff Bar continues to be illegal in the U.S., it can be problematic for manufacturers to ship their products in to the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that is too high to be healthy. In addition they fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The merchandise is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any nicotine and only includes a small amount of propylene glycol, an ingredient that is commonly used to market cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without using real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to carry the Puff Bar in place. With the puff bar, the complete surface of the device is covered with heat-sensitive material, which means that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to market their products based on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including bag of chips and mixed bag candy bar. Having less health or trademark significance will not appear to have hindered the business from selling these products to the general public.
The lack of health or warning letters on all of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a wholesome solution to enjoy their daily dose of nicotine. So as to reduce the appeal of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.